Abstract

Research in risk preference suggests that, in violation of economic man hypothesis, most investors are economically irrational, which is reflected through the phenomenon of preference reversal. However, there is a scant of study to measure the extent how irrational individuals are. Inspired by the way how efficient market is defined, this paper proposes a measurement of preference reversal and divides irrationality into two types. Furthermore, based on the data of market index and GARCH-M model, this paper finds that risk preference inconsistency always exists and investors in smooth time are weakly irrational.

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