The Interweaving of Film Media and Cultural Inheritance: A Case Study of Chang An

Abstract

The explosion of the new cultural animated film series Chang An has opened a new prelude to the interweaving of traditional culture and modern media, and has become a new focus of research on cultural heritage. With the advent and challenges of the new media era, Chang An, as a film that presents the profound heritage of Chinese culture, cleverly uses unique narrative techniques and visual presentation. Based on the focus of telling good Chinese stories, modern media plays a powerful role in communication, driving the prosperity and development of the cultural industry. This paper aims to explore the communication strategies and effects of film media on cultural heritage. By using content analysis method to analyze the film Chang An in detail, it strives to reveal how the film not only inherits Chinese culture but also successfully attracts the attention of modern audiences. The research results show that the communication effect of the film is very significant, realizing creative communication and cross-cultural dialogue, improving the audience's identity with traditional culture, and showing the potential and value of film media in cultural heritage.