The Interplay of Rhetoric and Voting Behavior in Pakistan: The Perspective of Youth

Abstract

Political communication is one of the major aspects of any political system. The speeches of politicians, especially the political party leaders, are an important source of political awareness regarding pertinent issues facing any country. However, politicians often rely on political rhetoric to appeal to the emotions of prospective voters. This paper explored the use of political rhetoric in political discourse in Pakistan. Political rhetoric pertains to exaggeration of reality and distortion of facts to change the views and perception of the public. Politicians actively use this as a tool to gain the support of their potential voters in their electoral campaigns. The researchers analyzed the statements of leaders of three major political parties in Pakistan. It has been concluded from this research that politicians focus on populist political rhetoric when they address their voters to garner support rather than educating them about real political, social, and economic challenges. Thus political rhetoric is a significant factor in voting behavior.