Abstract

This research aims to identify the relationship between duration, content type, perception, and interest in the use of social media platforms Instagram and YouTube by millennials regarding WaSH practices during the COVID-19 pandemic in the Southeast Sulawesi Province, Indonesia. This study adopts a quantitative approach using a cross-sectional research method. The sampling method is probability sampling with a proportional stratified random sampling technique. The population in this study consisted of 936.963 individuals, and a sample size of 384 individuals was taken. The research findings indicate a significant relationship between duration, content type, perception, and interest in the use of social media platforms Instagram and YouTube towards WaSH practices, with respective p-values of 0.000 < 0.05 for each variable. The utilization of Instagram and YouTube by millennials is a compelling effort that can be utilized as an educational means to enhance information regarding WaSH practices. The wise attitude and millennials' awareness of filtering beneficial content from social media and implementing WaSH practices daily are crucial steps in preventing COVID-19.

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