The Internet Impact on Market Behavior of Young Consumers

Abstract

Technological progress and increasing accessibility of Internet cause signifi cant changes in consumers behavior. New informatics technologies has impact mostly on young generation, which uses it in everyday life but also in market processes. Young people raised in digital era occurred to be diff erent comparing to older generations. According to that fact this group of young people should be constantly observed and analyzed, so the companies off er can adjust to their needs. All trends behaviors and study results presented in this article will show what infl uence has Internet on young people, who are making a commercial transactions.