Abstract
This paper discuses how the notion of workplace surveillance matters for discussing the political economy of social media. The notion of workplace surveillance is connected to the “digital labour” debate in Critical Media and Communication Studies. It is maintained that the commercial Internet is a workplace and factory, in which commodities and value are created and where workplace surveillance plays a crucial role in the exploitation of labour. The discussion is connected o Herbert Marcuse’s interpretation of Freud’s theory of drives, Dallas Smythe’s concept of the audience commodity, and Hardt’s and Negri’s concepts of the commons and the social worker/factory.
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