Abstract
This paper deals with the potential for internationalization of the Brazilian software industry from the perspective of software developers and service providers. The purpose of the study conducted was to better understand the way Brazilian software companies relate to the international software market by comparing the perceptions of entrepreneurs and those of government agency officials responsible for increasing Brazil's participation in the international software market. Data collection took place by means of semi-structured interviews with entrepreneurs and government agency officials. The data gathered was subjected to content analysis. Results show that Brazilian software companies perform poorly with regard to levels of exporting their products and services for a number of reasons, among which the most outstanding is that they still think that the internal market offers enough challenges and opportunities.
Highlights
An increased reliance on information technology is one of the main characteristics of a modern society that is evolving towards a knowledge based economy
In the case of the Brazilian software industry, the current environment comprises a set of differing realities, rather than a single and common identity
Assuming that internationalization is an important strategy for any company conducting business in a globalized market and that it is a determining factor of its success, this study aims to answer the following question: What are the main internal and external factors that affect the internationalization of Brazilian software companies from the perspective of entrepreneurial leaders and official agencies supporting the export of Brazilian software?
Summary
An increased reliance on information technology is one of the main characteristics of a modern society that is evolving towards a knowledge based economy. It is not possible to assess all of the consequences of this increased reliance on Information Technology (IT), and almost impossible to imagine the world without its presence in people’s and organizations’ daily routines. One could even say that the world is experiencing a new revolution based on the influence of these information and knowledge flows that affects the performance of all other economic activities. 417) stresses, "differently to land, work and capital, which were so important to the economic growth during the Industrial Revolution, the change power that support the technological revolution is intangible: it is knowledge". In spite of that historical legacy, the software industry has gained a new dynamism in recent years. National organizations of different sizes compete with one another in the domestic market and rival with foreign companies, which began operating in the country after the market was opened up to foreign competition in the early 1990s
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