Abstract
The internationalization of companies has been defined through different approaches as the choice of starting procedures, the management perspective or export subsidies. The latter refers to the support and assistance that public entities and organizations give to companies in order to start their internationalization process. This research seeks a different perspective in terms of springboard viewpoint as well as the continuity Pla-Barber, Camps-Torres, and Madhok’s proposal (2009). It suggests an analysis of the guild’s role in the Graphic Communication Industry in Colombia and its effect as a springboard, which facilitates the internationalization of its affiliates through supporting programmes and export promotions.
Highlights
Internationalization is an economic-business phenomenon widely studied
The challenges faced by companies of graphic industry in Colombia make Andigraf constantly look for more and better ways to support the development of the sector
Overpassing the uncertainty caused by Colombia during the 90 ́s makes the whole internationalization action become a challenge for companies, entrepreneurs, and the country
Summary
Internationalization is an economic-business phenomenon widely studied It is one of the greatest challenges that a company must deal with in order to survive in a complex and increasing global environment (Acedo, Casillas & Moreno; 2008). SMEs have had an impressive development in the international scene as well as an increasingly active role in foreign markets during the last few years They are expected to take the leading role because of the strength of the global economy, barriers reduction and technological advances (Lu & Beamish, 2001). From another line of research, internationalization of companies might be seen from an institutional theory point o view and the concept of isomorphism, where internationalization is given by imitation. It can be possible if these start business in similar countries as their competitors do
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
