Abstract
Brazil’s decade of mega sporting events, which ended in 2016, presented a series of unexpected difficulties. The country hosted the events with the goal of changing its international status. This article aims to identify the effects of the Olympic Games of Rio de Janeiro on Brazil’s international image through an analysis of articles that were published during the event in nine international media vehicles. Methodologically, this article makes use of media framing to develop five categories: Political and Economic Situation, Unequal Brazil, Culture and Tourism, Event Organization and Urban improvements, and Mediatic Pleonasm or Lochte Affair. It can be concluded that during the Olympic Games, while the news coverage centred around the host city, the scope of reports was limited and themes were replicated across newspapers, and the domestic situation influenced the media source’s depiction of the host country.
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