The international guests’ satisfaction about Service Quality of Guesthouse in Sukhothai

Abstract

The purpose of this study is to study international the guests’ satisfaction about service quality of guesthouses in Sukhothai. The researcher used quantitative method for this study with sample size 400 people. A quantitative methodology used questionnaires with international guests who staying in the guesthouse in Sukhothai. The data was analyzed as descriptive statistic to mean, frequency, percentage and standard deviations. The questionnaires were distributed by purposive and convenience sampling techniques and only 388 questionnaires were usable for this study. The questionnaire is divided into 3 parts: 1) respondent’s demographic information 2) tourist’s behavior information 3) SERVQUAL dimensions. The respondent’s demographic information and tourist’s behavior information are analyzed by using descriptive statistic finding frequency and percentage. SERVQUAL dimensions are analyzed by the mean and standard deviation (S.D.) The result indicated that the service quality of guesthouse in Sukhothai is keeping on the tangibles (x̄= 3.92) includes employees are well dressed and appear neat, physical environment of the guesthouse is clean and the quality of guesthouse equipment at most, followed by assurance, responsiveness, reliability and empathy. This study will help to develop the service management of guesthouse to be higher quality.