Abstract

This qualitative descriptive study explored what community college administrators and faculty described as being effective recruitment and retention methods for faculty at community colleges in the Northeastern United States. This study answered two research questions: what recruitment methods do administrators and American faculty at community colleges describe as being effective in the recruitment of American faculty? Also, what retention methods do administrators and American faculty at community colleges describe as being effective in the retention of American faculty? The researcher applied critical race theory to form a framework for best practices in recruiting and retaining American faculty. Data were obtained by interviewing six American faculty and surveying seven community college administrators employed at Massachusetts community colleges who were selected using purposive sampling and community college online staff directories. Using MAXQDA data analysis software, the researcher initiated data analysis using thematic analysis. Data were organized and analyzed to identify codes, categories, and themes. Data analysis resulted in six themes: hiring processes, faculty diversity, recruitment strategies, work environment, student and faculty relationships, and retention strategies. The findings of this study can benefit community college personnel by recommending recruitment and retention strategies to effectively recruit and retain American faculty. There was limited research and data available related to the recruitment and retention of African American male faculty at community colleges. The faculty and administrator participants of this study provided rich data on effective recruitment and retention methods for African American male faculty at community colleges. The critical race theory theoretical framework was summarized. Theoretical and practical implications emerged. Based on the data and new insights, implications for future research were discussed.

Highlights

  • Community colleges prepare students for future business success

  • This study explored the lack of American faculty at institutions of higher education (National Center for Education Statistics, 2018)

  • This study described recruitment and retention methods for American faculty at community colleges in the Northeastern United States

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Summary

Introduction

Community colleges prepare students for future business success. The debate around student consumerism and higher education as a business began in the 1990s (Woodall, Hiller, & Resnick, 2014). Arboleda and Alonso (2017) suggested that for those institutions that embrace student consumerism and the business side of higher education, students’ loyalty toward their college or university is instrumental in retaining existing students and attracting new ones. They stated that in the private business sector, loyalty is evaluated through a customer’s repeat purchases, word-of-mouth advertising, and positive recommendations to other people. While there is a current push for business decisions to be focused on diversity, inclusion, and representation, many community colleges lack diversity They have a faculty shortage that represents their student bodies (see Figure 1) (National Center for Education Statistics, 2018). Interacting with faculty of diverse backgrounds prepares students to be active global citizens (Madyun, Williams, McGee, & Milner, 2013)

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