Abstract
Examines consumerist developments in progressive Western economies. Studies present literature about consumerism, developing some propositions forming the basis for a theory of consumerism. Goes on to test the propositions, based on empirical data, to form the foundation for a framework to enable marketing to encompass consumerism. Examines in the first part the USA and the consumerist movement there, looking at various public interest groups active in the USA. Addresses the phenomenon in Europe in the second section stating that Sweden is the most consumer‐friendly, followed by the UK, France and Germany. Concludes that the consumer has a right to expect safety, quality, health; information, education and protection; and truth, authenticity and choice.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
