Abstract
The word "corporate entrepreneurship" refers to entrepreneurial activity within the organization. Corporate entrepreneurship is valuable to the degree that it is used as a tactic to engage in a continuous process of entrepreneurial actions to obtain a strategic edge. In today's competitive economy, a lack of entrepreneurial behavior can be a blueprint for failure. With that in mind, this research, through an examination of the literature and quantitative empirical analysis, focused on the relationships between corporate's internal elements and the context of corporate entrepreneurship in the accounting profession. Furthermore, the study also determines the most crucial corporate's internal element that impacting corporate entrepreneurship in the accounting profession. All criteria were met to ensure that the research was conducted according to ethical research principles. Data was collected using a structured questionnaire selected from Corporate Entrepreneurship Assessment Instrument (CEAI) 48 Likert-style, where 553 respondents from the accounting profession participate in the survey. The study found that positive and significant relationships exist between all corporate's internal elements: organization structure, rewards and recognition policies, time and resources available, management support, and organizational culture. This study provides guidance and insight to the accounting profession into fostering entrepreneurial success and the impact of the five corporate's internal elements in achieving sustainability and a competitive edge. It is recommended that further research be undertaken to examine the interaction between external factors which have a certain degree of effect. More precisely, the models should examine the relationship between internal and external factors which have the most significant influence in the sense of corporate entrepreneurship.
Highlights
Technology continues to grow, the enormous technological changes such as data automation, blockchain, artificial intelligence (AI), and other mainstream technologies like cloud computing are bringing about what some call the "Transformation Economy," The essence of the jobs that accountants do will evolve as AI, and machine learning become more sophisticated
According to the future job survey 2020 presented in The World Economic Forum, data analysts and scientists, AI and machine learning professionals, robotics engineers, software and application developers, and digital transformation professionals are among the most in-demand occupations (World Economic Forum, 2020)
The survey questionnaire was distributed through Malaysian Institute of Accountants (MIA) and Alumni A total of 553 sets of data was compiled through the period, and no data was missing
Summary
AND INTRODUCTION Technology continues to grow, the enormous technological changes such as data automation, blockchain, artificial intelligence (AI), and other mainstream technologies like cloud computing are bringing about what some call the "Transformation Economy," The essence of the jobs that accountants do will evolve as AI, and machine learning become more sophisticated. Automation is nothing new, though, to any degree, the accounting profession will not be the first or last to be automated. The way through these paradoxes requires fostering and encouraging entrepreneurial spirit within employees (Kuratko et al, 2015). Among the top in the list are the accountants and auditors, which are extremely likely to be transformed and digitalized in the near future (Frey & Osborne, 2013)
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