THE INTERFACE OF TECHNOLOGIES LIFE CYCLE AND STRATEGIC DECISIONS OF COMPANIES FOR COMPETITIVENESS SECURITY

Abstract

In order to compete successfully in today’s global market the companies must be flexible and dynamic, managing quickly react into the changes of a market. The reduced life cycles of the products, which forces the companies to create and commercialize the new technologies much faster if compared with previous periods, have particularly sharpened the competitive fight in the sector of modern technologies. Considering the technological progress and the desirable position in the market, a company must choose a clear competitive strategy and to set an appropriate moment of a modern technology introduction into market. The integration and entering of new technologies in the market, by using the new technologies for development of new products, processes and services, is one of the possible ways of successful business management in a modern global market. The processes of new technologies integrations internally, their adaptation in the market and the coordination of the customers needs and expectations are necessary for the mentioned. Such competitive fight has brought in some certain changes in a traditional logic of business organizing: the competitive advantages are acquired by such companies, which joins and coordinates the competitive actions the best, but not necessarily those, which only create the new technologies. There are many companies, which having great products and managers of the highest qualification fail, and the reason of the failure become not execution of the necessary at the beginning of the process – to know exactly what the origins of the business are.