The Interactive Role of Social Capital in the Relationship Between Dynamic Capabilities and Strategic Renewal / an Analytical Research of the Views of a Sample of Managers in the Southern Cement Company in the Province of Najaf

Abstract

Purpose:The current research sought to measure the interactive impact Social capital in the relationship between of dynamic capabilities and strategic renewal. Theoretical framework:as it builds within its theoretical framework of dynamic capabilities an independent variable and strategic renewal is a dependent variable, and social capital is an interactive variable Design/methodology/approach :In order to process this data and information, the researcher used the statistical methods, which are: (interaction analysis method).through the use of the intentional sample distributed (120) forms A questionnaire on the administrative leaders in the Iraqi General Company for Cement - Kufa Cement Factory. Findings : The effect of the interaction variable (social capital) on the relationship between dynamic capabilities and strategic renewal was negative (inversely), which means that the elements of social capital currently in force in the company do not work to strengthen the relationship between the independent and dependent variables. Research,Practical & Social implications:The results of the current research showed an interactive effect of social capital in the relationship between dynamic capabilities and strategic renewal. Originality/value: Increasing interest in the social capital mechanisms currently adopted and working on developing them in order to strengthen the relationship between dynamic capabilities and strategic renewal.