Abstract
This article sheds light on the nature and significance of soft governance in that part of the EU's Information Society initiative which focuses on telecommunications. It illustrates a strong complementary relationship between hard and soft governance measures deployed by the EU. This is illustrated through examples in the policy-making and -implementation phases of EU telecommunications policy. The wider significance of the article lies in how it illustrates how telecommunications provides clear evidence of EU Member States expressing a preference for a form of Europeanization combining both obligation and flexibility in ways not achievable through the traditional EU legislative route and in which soft governance plays a central role.
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