The Interaction of User Experiences with Digital Economy Platforms and Creative Writing: Empirical Evidence from Indonesia

Retno Purwani Sari

doi:10.15549/jeecar.v9i1.868

Abstract

The current study investigates how Indonesian user experiences with digital economy platforms support creative writing as a marketing communication strategy. This study employed a cross-sectional qualitative research design. At a single point in time, data on the assumptions of research participants were collected using questionnaires. To assess what and how participants shared their experiences and assumptions, interaction analysis was used. Preliminary findings indicate that Indonesian user experiences with digital economy platforms have an impact on the quality and accuracy of their writing. The findings revealed that digital writing principles – language choices, writing styles, and engagement with popular culture – are present in today’s creative writing. This implies that a minor change in the marketing message completely alters how and where it is promoted. Creative writing skills and digital literacy are valued in the labor market. These results are useful as a basis for strategic planning in the Indonesian educational system and marketing communication.

Highlights

In this new economy, digital networking and communications infrastructure offer some platforms for organizations to compete in the digital world
This study offers some empirical assumptions to such resources and suggestions of best methods for learning creative writing because of the need to learn the interplay between user experiences with digital economy platforms and creative writing of a group of digital content writers
Using the question of what should be taught as a starting point, this study described specific experiences with digital economy platforms and the writing process of professional digital content writers to identify significant learning materials

Summary

Introduction

Digital networking and communications infrastructure offer some platforms for organizations to compete in the digital world. This enables the development of a marketing communication strategy, which includes a message (what should be said), medium selection (where should it be said), and target identification (to whom the message is targeted). When creating a marketing message, a digital content writer carefully considers what to say and how to say it, including marketing content and its spin or angle These elements are essential for virtually any communication strategy or marketing activity. As a result of this problem, creative writing on digital economy platforms has evolved into a unique skill that must be mastered. Providing this skill to human resources is currently a challenge for educational institutions in Indonesia

Methods

Results

Discussion

Conclusion