Abstract
ABSTRACT The advent of the Internet has brought great changes in media use, yet little is known about how media use has changed in China and what leads to the overall media-use changes. Using three waves of the China General Social Survey from 2005 to 2015, this study examines age, period, and cohort effects on transitions in Internet, television, and newspaper use. It also tracks the substitution dynamics between the Internet and existing media. The results evidence that (1) cohorts maintain their formative media-use habits in later life. (2) They also adjust media use by the interplay of evolving media structure and life-course phases. (3) The media-use adjustment is also a dynamic process balancing between the emerging and existing media use, based on their compatibility. In summary, the life courses of different cohorts are embedded in the evolving media structure, resulting in the distinguished media-use patterns of digital natives, intermediates, and immigrants. The overall media-use changes could happen through cohort succession or the profound impact of media structure transitions in a certain period.
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