The Interaction of Consumer Behavior and Artificial Intelligence Technologies: New Trends in Marketing

Abstract

With the rapid evolution of artificial intelligence technology, the dynamics between consumer behavior and marketing are undergoing significant transformations. This paper delves into the intricate relationship between consumer behavior and AI technology, along with the practical applications of AI in marketing strategies. Through a comprehensive analysis of how consumer behavior shapes marketing practices, the strategic implementation of artificial intelligence, and the projected future trends, this study unveils emerging marketing trends and provides valuable insights for professionals and researchers in the marketing domain. By shedding light on the evolving landscape of AI-driven marketing, this research aims to equip industry practitioners with the knowledge needed to craft effective marketing strategies and make informed decisions in a technologically advanced and consumer-centric market environment.