Abstract
Purpose – The purpose of this paper is to show how individual acts of goal-setting of two persons or systems A and B determine, which modes of coexistence become possible in an interaction of the two. Design/methodology/approach – Some person or system A can approach another person or system B with an inclination to realize one of four goal-setting processes: first, A sets goals for B; second, A sets no own goals; third, A pursues own goals alone; and fourth, A and B develop mutual goals. And an interaction of A and B can lead to just four modes of coexistence: first, conflict – A and B fight; second, hierarchy – A submits to B; third, independence in niches – A and B do not interact; and fourth, cooperation – A and B work together. Findings – Placing the inclinations of A and B to realize one of the four goal-setting processes in a 4×4 matrix leads to the interaction matrix. It shows that individual goal-setting processes predetermine and limit the available modes of coexistence, i.e. cause certain patterns of interactions. Practical implications – The interaction matrix can be applied to all interactions between persons, groups and social units generally. Originality/value – The paper introduces a theoretical framework covering all options of goal-orientated behavior. It explains the interrelation between individual goal-setting of persons and systems and the resulting behavioral options in interactions. It is applicable to all behavioral sciences.
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