The Intention to Use Co-Working Space: Is it related to Rental Fees, Location, and Training?

Abstract

Objective - Entrepreneurs today strive to manage their business successfully, which they may accomplish by reducing costs while maintaining optimum productivity. A trendy choice for entrepreneurs today is to use co-working space instead of renting the space independently, which can incur heavy overhead. Thus, this study investigates the relationships between SMEs' intention to use co-working space and rental fees, location, and training provided by co-working space owners. Methodology/Technique –The sample consists of 267 young entrepreneurs in Malaysia. Questionnaires were distributed to the sample, and the items focused on the intention to use co-working space, rental fees, location, and training provided by co-working space owners. The sample used a Likert scale with ratings from 5(Strongly Agree) to 1(Strongly Disagree) to rate the items. Finding – The analysis shows that rental fees have a positive, significant, and weak relationship to co-working space, while location and training have a positive, substantial, and moderate relationship to co-working space. Novelty –The study has implications for co-working space owners to provide attractive packages or incentives, including facilities, training and location, and work atmosphere. More importantly, monetary packages with low costs or attractive promotions could be offered to attract young entrepreneurs to use co-working spaces for their business activities which will benefit both owners and users. Type of Paper: Empirical JEL Classification: L26, L29, M13. Keywords: Intention to Use; Rental fees; Location; Training; Workshops. Reference to this paper should be referred to as follows: Krishnan, K.S.D; Rani, N.S.A; Suda, K.A. (2022). The Intention to Use Co-Working Space: Is it related to Rental Fees, Location, and Training?, GATR-Global J. Bus. Soc. Sci. Review, 10(3), 172–179. https://doi.org/10.35609/gjbssr.2022.10.3(6)