Abstract
The growing interest of the scientific literature regarding purchase behavior, circular economy and new business models has generated the need, as well as the opportunity, for a comprehensive review and categorization of the state of the existing research carried out so far. The present study aims at reconciling the wide but fragmented literature dealing with the purchase intention of recycled products. An integrative theoretical framework, able to combine several constructs, perspectives, and theories discussed to date on the topic, is proposed. Such framework represents a further step toward a comprehensive understanding of behavioral theories and constructs, which need to be understood to design effective business models for the circular economy. This effort could be highly valuable both for scholars interested in the topic—as the integrative framework could assist them in theorizing additional effects—and for firms’ managers—who can understand, more in depth, the drivers of the consumers’ purchasing process and act accordingly.
Highlights
The issues related to the environment and sustainability, such as the production and recycling of waste, the scarcity of natural resources and sustaining economic benefits, have attracted the attention of several researchers (e.g., [1,2,3,4,5,6,7,8,9,10,11])
This study consists of a systematic review of the literature dealing with articles that investigate the intention to purchase recycled products combined with a theoretical analysis aimed at developing an integrated theoretical framework
Our contribution aims to merge the large but fragmented literature dealing with the intention of consumers to purchase recycled products
Summary
The issues related to the environment and sustainability, such as the production and recycling of waste, the scarcity of natural resources and sustaining economic benefits, have attracted the attention of several researchers (e.g., [1,2,3,4,5,6,7,8,9,10,11]) In this context, the Circular Economy (CE) model has acquired considerable importance in recent years [12,13,14,15,16,17,18]. To start this process, it is necessary to obtain the used products from consumers
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