Abstract
Behavioral strategy is a relatively new subfield of strategic management and yet its roots go back to the origins of the discipline. Its rapid growth over the last few years, the interest created in the research community, and the intrinsically diversified approaches call for organization of the intellectual structure developed by scholars. This paper aims to provide the intellectual structure of the subject based on the published research for the entire period covered by the Social Science Citation Index (SSCI) Database. By using bibliometric and data analytic techniques, we determine the key works in the development of the subfield, the groups that determine the conceptual contributions and the bridging works that provide the common bond between them. To achieve this, we have used co-citation analysis to capture relationships. It is followed by multidimensional scaling (MDS) and a principal component factor analysis (PCFA) for displaying the groups of works that constitute the different lines of research. The study offers useful insights in the discipline and conclusions for future developments in the subject for researchers and practitioners alike.
Highlights
Strategic management deals with the major initiatives taken by general managers on behalf of owners, involving utilization of resources to enhance the performance of firms in their external environments
We have used cocitation analysis to capture relationships. It is followed by multidimensional scaling (MDS) and a principal component factor analysis (PCFA) for displaying the groups of works that constitute the different lines of research
To obtain a representative collection of behavioral strategy research, we have carried out a three-step process which allowed us to perform a wide visual sweep of the discipline: first, we focused on the works which explicitly use the term “behavioral strategy”, second, we used a wide-angle lens to examine the works cited by studies selected in the first step, and we used co-citation technique to reduce the focus distance and raise the intellectual structure
Summary
Strategic management deals with the major initiatives taken by general managers on behalf of owners, involving utilization of resources to enhance the performance of firms in their external environments Despite its development over more than a century, this field of knowledge is relatively young, yet immature and very fragmented, with several open lines of research A., & Natarajan, V., 2008; Pettigrew, A., Thomas, H., & Whittington, R., 2002; Volberda, 2004). Attempts have been made by a few authors to structure and summarize the main streams on the subject Á, Madhok, A., & Montoro-Sánchez, Á., 2014; Nerur et al, 2008; Ramos‐Rodríguez & Ruíz‐ Navarro, 2004)
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