Abstract
The world is experiencing unprecedented changes, and from historical experience, the era of great changes often means opportunities and challenges. To seize opportunities and better meet challenges, talent is indispensable. Ideological and political education is a very important component of achieving the goal of "cultivating morality and talents" in universities, and it is also a very important way to improve the quality of talent cultivation. Therefore, the article studies the necessity and integration path of ideological and political education in new business majors in the era of great changes, and proposes promotion strategies for the integration of new business majors and ideological and political education, in order to help them better achieve integration in the era of great changes.
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