Abstract

A key element in the promotion of use of different modes of transport is information. The provision of traveller information can help to ensure that individuals are aware of the travel options available to them and that travel decisions are based on informed judgement. Public transport in particular can appear a daunting prospect for the inexperienced user or for those making an unfamiliar journey. This is especially the case when a public transport journey involves multiple stages and different services or modes. Information can help to alert people to the fact that a particular journey by public transport is possible and also that it might be a viable alternative to travelling by car. The paper discusses the UK Government's 1998 Transport White Paper, which set a target for the availability of a national public transport (telephone) information service by the year 2000.

Highlights

  • In its 1998 Transport White Paper (1), the UK Government set out its 'integrated transport policy', spelling out what it considered the key dimensions of integration to be

  • The provision of traveller information can help to ensure that individuals are aware of the travel options available to them and that travel decisions are based on informed judgement

  • Information can help to alert people to the fact that a particular journey by public transport is possible and that it might be a viable alternative to travelling by car

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Summary

INTRODUCTION

In its 1998 Transport White Paper (1), the UK Government set out its 'integrated transport policy', spelling out what it considered the key dimensions of integration to be. The new role is one of a network operator rather than a road builder with one of its key objectives being 'to promote choice and information to travellers' Further to this it is tasked with 'encouraging travellers to consider options other than the car' (2). Prior to the announcement of Transport Direct, the HA had established an outward facing research programme in 1999 to explore and identify (new) ways in which it could respond to its newly defined role and objectives. One element of this programme was a piece of research to investigate the potential integration of highway (car) and public transport information to provide the public with a multi-modal travel information service. This paper provides an account of the research and its findings

OVERVIEW OF THE RESEARCH
Road Route
Marlborough Street Bus Station
THE UK PUBLIC TRANSPORT INDUSTRY
Structure of the industry
Highways information provision
DELIVERING AN INTEGRATED SERVICE
PUBLIC REACTIONS TO INTEGRATED INFORMATION PROVISION
CONCLUSIONS AND FURTHER WORK
Full Text
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