The integration and innovation of theme culture in the ideological and political teaching of digital media design

Abstract

The professional curriculum education concept of "curriculum ideological and political education" is increasingly attracting the wide attention of teachers in various application-oriented undergraduate colleges and universities. In the practice of professional classes, teachers strive to integrate the elements of curriculum ideological and political education into all professional courses, adhere to people-oriented, moral education, and let the professional curriculum construction and student ideological and political education work together. Taking the curriculum of Digital Media Design as an example, this paper explores the effective channels and ways to organically integrate and efficiently link the professional curriculum design education practice of application-oriented undergraduate colleges and the ideological and political theory education practice of college students, and forms a positive interaction in the form of curriculum and content structure, so that the students of visual communication design can complete the task of dynamic design practice while learning, In the process of imperceptible influence of the school, we are fully educated in the professional ideological and political theory courses, so as to truly realize the needs of students' professional training objectives of "being both red and professional, having both ability and integrity, and developing in an all-round way".