The Integrated Development Strategy of Cultural and Creative Industries in the Era of Big Data

Abstract

Cultural and creative industry is the result of the integration of cultural industry and related industries in the process of industrial upgrading, and its formation and development cannot be separated from the support of cultural and creative industry policy. This paper mainly studies the development strategy of cultural creativity integration in the era of big data. This paper mainly summarizes the connotation of cultural and creative industry, analyzes the impact of big data on the integration of cultural and creative industry, and analyzes the impact of big data on the integration policy of China's cultural and creative industry. The experimental results show that the estimated coefficient of China's cultural and creative industry policy is 0.000785, and the 5% level significantly indicates that the cultural and creative industry policy has a positive impact on the cultural and creative industry. It shows that the policy of cultural and creative industry has certain effect on the integration of cultural and creative industry.