Abstract

This study explores the institutional foundations of business models by comparing business models of two groups of actors. By conducting an empirical multi-case study, the study finds that business model innovation is directed and constrained by the adopted business logic of beliefs, rules, norms, and practices about proper and legitimate ways of conducting intercompany exchange. The results explicate the institutional foundation of business models, demonstrate the role of business model as an artefact and carrier in institutional and business model change, and suggest a novel mechanism of temporal consolidation to settle the dichotomy between alternative and mutually exclusive business models.

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