Abstract
Doctors, patients, and scientists use the principles of open source and generation of content so that users can be brought in the same platform to personalise healthcare by Health 2.0. Social media (SM) tools such as Facebook, WhatsApp, blogs, Twitter and others are widely used around the world and have become powerful networks. This leads to changes in various fields in a cheap and effective way. Higher costs and living standards do not mean that people at this country will live longer and better lives, but with innovative strategies. Benefits, risks, and best practices of SM in Turkish healthcare are recognisable by analysing some SM applications and by conducting a survey at Bingol city between September and October 2015 with 205 participants. It is found that an obstacle to the use of SM in healthcare is the lack of trust in sharing healthcare data via SM by Theory of planned behavior” (TPB) model. Legal issues concerning data privacy, medical advice, discoverability, social implications, future possibilities, commercial interests, patient exploitation, and other critical points in healthcare are found to be significant for the success of SM in this area.
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