Abstract
The object of the research of this work are the practices of the transforming of the urban environment into a common space comfortable and attractive for different groups of the population of Moscow. The perspectives of the development of the museum and exhibition complex in the Krimskiy Val (The Central House of Artists, CHA, the State Tretyakov Gallery, STG) are studied. CHA is considered as the communicative platform, where the main way of communication (including professional communication) is exhibitions and fairs (usually of cultural and architectural direction). The main principle of the conception of such activities is the attraction of different categories of visitors: children and adults, professionals and amateurs. STG was positioned as a museum space. One of the main problems was the low site attendance. As a decision of the problem are mentioned the ways to attract the audience to the museum and exhibition spaces among which are the change of the ways of usage of the space, days of free attendance of the exhibition, the participation in popular urban projects.
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