Abstract
The purpose of this research is to discover the B2B brand story for marketing strategy. The research question is: What is the brand story that can attract the consumers? The methodology analysis is Grey Relational Analysis. Based on the results, one can see that when the brand story is placed on the website, that sellers must be very careful as far as their marketing activities are concerned. The research findings indicate that the web page content, may have an impact on buyers/sellers’ impression.
Highlights
The B2B (Business to Business) marketing has changed over the years
“Intel Inside” is a brand strategy undertaken by the Intel company, and it is a very successful component of brand marketing
It is obvious that the B2B brand marketing creates the value for their customers
Summary
The B2B (Business to Business) marketing has changed over the years. The suppliers focus on their customers first. The consumers take care about the quality they buy. The original suppliers promote their material or products to their customers/consumers. “Intel Inside” is a brand strategy undertaken by the Intel company, and it is a very successful component of brand marketing. The consumers were satisfied with the products because of the manufacture processes or the suppliers’ brand. It is obvious that the B2B brand marketing creates the value for their customers
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