Abstract
This study examined the added value of traditional cultural and creative products as part of broader research on promoting cultural exchanges between China and the West through cultural and creative products. In the context of global economic integration, cultural and creative industries (CCIs) have attracted much attention since their emergence. The development of CCIs aims to promote the revival of traditional culture. The researchers took the CCI project of the Palace Museum in Beijing as a research object and conducted literature studies and case studies to understand the values of cultural and creative products, with traditional culture as the theme. The findings indicated that traditional cultural creative products played an essential role in inheriting and promoting the innovative and sustainable development of traditional culture. Moreover, these have the added value of making traditional culture serve modern life.
 Keywords: cultural and creative industries, cultural and creative products, traditional cultural, Palace Museum in Beijing, value
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