The informativeness and frequency of presentation of a social stimulus as determinants of its efficacy as a reinforcer

Abstract

It was demonstrated that variations in the informativeness of a social stimulus place important limitations on the generality of the proposition that deprivation heightens, while satiation lowers, responsiveness to a social stimulus. Using 60 children 5 to 6 years of age as subjects, a social stimulus (“good”) was presented at either a high or a low frequency in one of three information-value contexts (high, medium, or low). Immediately following the exposure treatment the same social stimulus was employed as a reinforcer of nonpreferred responses in a two-choice discrimination learning task. The findings indicated that the heightened efficacy of deprivation relative to satiation only held for low information value; when initial information value was high the subsequent efficacy of a social stimulus was enhanced by its initial recurrent usage. Trend analyses revealed that the effects of variations in information value were strongest within the high-frequency-of-praise treatment. Possible mechanisms underlying the significant Information Value × Frequency interaction were discussed.