Abstract
Serials: The Journal for the Serials Community has been digitised and can be accessed in full on this website. All content is freely available on an open-access basis. Serials was published between 1988 and 2011. In 2012, the journal was retitled and is now published as Insights: the UKSG journal.
Highlights
This paper is about users rather than use and that is a very important distinction to make
This is worrying because the virtual audience, a majority audience in many cases, differs in composition and size from the traditional library audience
While librarians are allowed a peek into this space, publishers know more about scholars than librarians do
Summary
This paper is about users rather than use and that is a very important distinction to make. Worryingly for librarians and pleasingly for publishers, the information seeking of the scholar takes place in publisher cyberspace. Three other studies inform this article, one on the impact of open access journal publishing for OUP, another an investigation of the impact and use of journals for the Research Information Network and the third on the behaviour of the ‘Google Generation’ for the BL and JISC.
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