Abstract

Farmers rely on a variety of information sources when making decisions related to the management of their farm operation. The study reported here looked at the information sources used by Idaho potato producers. Data were collected by questionnaire from a randomly selected sample of 735 potato producers. A return rate of 58 percent resulted in 427 useable surveys. Results suggest that a variety of information sources are used by Idaho potato producers. It is also evident that growers place different degrees of reliability on different information sources. In fact, some of the most used sources are not considered the most reliable. It is also evident that contract growers and open market growers utilize different sources of information. Better understanding of these differences will assist in better dissemination of useful information to potato growers.

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