Abstract
The Business Process Outsourcing (BPO) industry in Santa Rosa, Laguna, Philippines, faces persistent challenges in nurturing a resilient and committed workforce amidst evolving market dynamics. This study explores the impact of Work-Life Balance Programs on Employee Loyalty within this dynamic sector. Employing a quantitative causal-comparative research approach, data was collected from 150 BPO employees through structured questionnaires. Findings reveal a strong recognition of the positive influence of work support on family interactions, yet disparities exist in attitudes towards home obligations enrichment and clarity on work-life balance policies. Despite satisfaction with career progression, concerns arise regarding internal communication and management strategy. Nonetheless, employees demonstrate a commitment to the organization, underscoring the need for continuous reinforcement of its value proposition. Statistical analysis confirms the significant influence of Work-Life Balance Programs on employee loyalty. The study concludes that fostering mutual respect, supporting career growth, and prioritizing work-life balance are essential for enhancing employee satisfaction and loyalty. Recommendations include improving communication channels, fostering an ownership culture, and demonstrating corporate social responsibility through community engagement and wellness initiatives.
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