THE INFLUENCE OF WORK COMMITMENT, CAREER DEVELOPMENT, AND LEADERSHIP STYLE ON WORK EFFECTIVENESS THROUGH SATISFACTION WORK AS A MEDIATION VARIABLE IN PT. FARABI GLOBAL

Abstract

The partner in this PKM (Community Service Program) is the Indonesian Community Organization (PERMAI) MSMEs in Penang, Malaysia. These MSMEs, which produce a variety of products such as food, beverages, and handicrafts, have shown promising growth. However, this development must be complemented by advancements in information technology, particularly in digital marketing, finance, accounting, and academic knowledge. Despite the rapid growth of digital media, many MSME actors within PERMAI face challenges in effectively utilizing digital marketing. The lack of skills in this area hampers their ability to compete in an increasingly digital marketplace. As a result, the need for training in digital marketing has become crucial for these MSME players. This program aims to provide MSME actors in PERMAI with the necessary skills to master digital marketing. First, many of them have not fully utilized digital platforms to promote their products. Second, without these digital marketing competencies, it becomes difficult for MSMEs to stay competitive in the market. The training focuses on providing directed mentoring, tailored to the specific needs of the MSMEs, to help them effectively adopt digital marketing strategies and enhance their business operations in the long run.