Abstract
The use of the Internet provides new prospects for sahawan based online, on products that present. Based entrepreneurs online should need to know the factors that affect the customer un tuk buy online . The purpose of this study is to analyze the influence of website design, price, trust , and security for purchasing products through online shopping. This study uses a technique used in sampling in this study is SmartPLS version 3, with a sample of 200 respondents en. The data collection questionnaire using Smart Partial Least Square, premises n software Smart PLS. The sample was chosen randomly from lectures and students at Jakarta State University and the general public. The results of previous studies indicate that there is a positive influence of website design, trust and safety on purchasing fashion products through online shopping, but there is no positive effect of prices on purchasing fashion products through online shopping.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
