The Influence of Various Factors on MSME Halal Certification Behavior: An Analysis With Intention as an Intervening Variable

Abstract

Purpose: This research aims to conduct a comprehensive systematic literature review analyzing the impact of Self Declare on the Ease of Obtaining Halal Certification for Indonesian MSME. Theoretical framework: In recent years, the concept of Self Declare has emerged as a potential approach to ease the process of obtaining halal certification for MSMEs. Self Declare allows MSMEs to declare their products as halal based on their own understanding and compliance with halal requirements, reducing the bureaucratic burden and cost associated with traditional certification processes. However, the impact of Self Declare on the ease of obtaining halal certification and its implications for the halal industry in Indonesia require further investigation. Design/methodology/approach: The study employs a quantitative research approach using the SEM-PLS method and the SmartPLS 3.0 software. The respondents of this study consist of MSME owners in Malang City . Findings: The findings reveal that halal awareness, halal literacy, perceptions of regulations, and halal certification behavioral intentions have a partial impact on the behavior of obtaining halal certification among MSMEs. Furthermore, the intention to obtain halal certification mediates the relationship between halal awareness, halal literacy, and the behavior of obtaining halal certification among MSMEs. However, the intention to obtain halal certification does not moderate the relationship between halal literacy and the behavior of obtaining halal certification among MSMEs. Research, Practical & Social implications: This research provides valuable insights for researchers, policymakers, and practitioners in the halal industry. The findings contribute to the existing knowledge on halal certification in MSME, while the practical and social implications offer actionable recommendations to enhance the ease of obtaining halal certification and promote the growth of the halal industry in Indonesia. Originality/value: The originality and value of this research stem from its focus on Self Declare, comprehensive analysis, contextual relevance, exploration of mediating mechanisms, and practical implications. These aspects contribute to the advancement of knowledge in the field of halal certification in MSME and provide actionable insights for stakeholders in the industry.