Abstract
This study focuses on behavioral responses to low-probability, potentially high-impact risks over which individuals have little control. A case study that represents these characteristics examines the influence of trust on consumers’ reactions to recurring food safety incidents in the context of the first three Canadian bovine spongiform encephalopathy (BSE) cases. We employ Homescan® data on household meat purchases and responses to questions on trust administered to those households. Engel functions are used to assess the dynamics of monthly beef expenditure shares of these Canadian households before and after the first three BSE cases. Our results show that trust had no impact on households’ reactions to the initial BSE event, but did play a significant role in mitigating the negative impact of the second pair of BSE cases on beef expenditure shares for the appreciable group of trusting households. Potential implications for other risk events with similar characteristics are discussed.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
