Abstract
With the improvement of people’s quality of life, driven by consumer demand such as “self-drive tour” and “RV travel”, the RV market in China is growing rapidly. The development of RV camp service is related to the satisfaction and development degree of RV travel. Based on expectancy theory, this paper uses the questionnaire survey in Inner Mongolia ordos RV tourism development. For tourists on the tourism products, tourism facilities, tourism environment, tourism publicity tourist expectation theory analysis, consumers’ motivation of RV travel under the influence of tourism expectations and titer, SPSS statistical methods are used to find the main factors of RV camp consumption decisions. Finally, improvement strategy is put forward to improve the tourism infrastructure, tourist convenience and satisfaction, promoting the development of ordos RV tourism.
Highlights
In recent years, driven by consumer demand such as "selfdriving travel" and "RV travel", China's RV market has grown rapidly
In 2014, Premier Li Keqiang of the State Council clearly proposed to "upgrade tourism and leisure consumption and build self-driving and RV camps".2016 is the first year of the national "13th Five-Year Plan", the development of tourism as the "13th Five-Year Plan" national key special plan, the focus of its development is the planning and construction of RV camping ground.All parts of the country are actively responding to the national policy, and combining with their own actual situation to make the development of camping site rules and strategies
Based on the theory of tourism expectation, this paper focuses on the investigation and research of consumer experience and behavior of RV campsites, so as to obtain the relevant content that consumers pay the most attention to, and provide development suggestions for the construction of RV campsites
Summary
Driven by consumer demand such as "selfdriving travel" and "RV travel", China's RV market has grown rapidly. Inner Mongolia, as an important area of China's grassland and desert tourism, has established or planned 128 selfdriving RV camping sites and more than 3727 self-driving RV camps except Manzhouli.By 2020, it would basically build a tourism and leisure resort base that reflects grassland culture and unique northern Chinese characteristics.Take ordos as an example, it has built. The main core is how to do a good job in the operation of the camp, and in this process will produce a lot of camp development models This requires continuous innovation in the construction and operation of. Based on the theory of tourism expectation, this paper focuses on the investigation and research of consumer experience and behavior of RV campsites, so as to obtain the relevant content that consumers pay the most attention to, and provide development suggestions for the construction of RV campsites
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