Abstract
Push and pull factor as motivation for travelling are the components that influence tourist perception about tourist attraction related to the level of tourist satisfaction. Motivation also able to encourage tourist to revisit. Prai Ijing Traditional Village is one of the tourist attractions and cultural sites which is located in Waikabubak, West Sumba, NTT. It has unique culture, strategic location, therefore visited by many visitors. The purpose of this study is to determine the effect between motivation, tourist satisfaction and intention to revisit the village. The research method, the population of this research are domestic and foreign tourists visiting the Prai Ijing Traditional Village. The samples of this research is 100 visitors as the respondent, by using accidental sampling. The data were analyzed by Structural Equation Modeling (SEM) using SmartPLS software version 3.0 and qualitative descriptive analysis to describe the characteristics of respondents, interpretate the results of SEM analysis, and reveal the result of research hypothesis test. The results showed that push and pull factors had significant effect on tourist satisfaction. Tourist satisfaction had significant effect on the intention to revisit. The push and pull factors did not had significant effect on the intention to revisit. Pull factors had significant effect than push factors on tourist satisfaction. Therefore, the pull factors need to be maintained and improved in order to be able to provide optimal satisfaction. The management and local communities are expected to increase the diversity of attraction and tourist activities, provide unique and innovative cultural tourism products, and maintain local wisdom and cultural assets as the main attention for tourists to visit the Prai Ijing Traditional Village
 Keywords: tourist motivation, satisfaction, revisit intention, SEM
Highlights
BackgroundTourism in many countries is developing rapidly from time to time
The motivation for traveling in this case is the push factor and the pull factor which is one of the components that can shape the tourist opinion about tourist attraction which leads to the assessment of tourists regarding the level of satisfaction after traveling, and it shapes the behavior of tourists to revisit
Based on their level of education, Bachelor graduate respondents (50%) were the most, based on occupation, most respondents are private employees (38%), based on income, most respondents have an income of more than Rp. 3,500,000 (60%), based on how to obtain information about the Prai Ijing Traditional Village, most respondents obtained information from social media (33%), and based on travel organizing, most tourists used the services of a travel agent to arrange their trips (41%)
Summary
Tourism in many countries is developing rapidly from time to time. Nowadays people travel to gain experience; that is, to travel to spare time. The existence of similar traditional or traditional villages in West Sumba can be a challenge for destination managers in reaching the market to be able to maintain the number of tourist visits Based on this rationale, it is important to analyze of the influence of tourist motivation on satisfaction and revisit intention to Prai Ijing Traditional Village. By knowing the relationship and the influence of motivation, tourist satisfaction and revisit intention, it is is expected to be a material consideration for managers to determine the target market in terms of a more effective promotion strategy, the provision of innovative, targeted and sustainable cultural tourism products in accordance with the local wisdom of the Prai Ijing Traditional Village. Objectives of the research are: 1. To analyze the influence of tourist motivation on satisfaction http://ojs.unud.ac.id/index.php/eot e-ISSN: 2407-392X. p-ISSN: 2541-0857
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