Abstract
Customer loyalty is among the factors that increase the competitive advantage of stores and raise its market share among the other stores. Nowadays, the issue of loyalty and customer loyalty is becoming a trend among all stores even the small stores and supermarkets that are found in the local provinces (Rajic & Dado, 2013). The current study aims at understanding the influence of the internal dimensions of the store on the customer loyalty between Sameh mall and Khalid mall. The variables which were taken into perspective were (product quality, product range, employees, physical evidence, and prices). The sample of the study contained customers who attended both stores; 350 individuals were selected to fulfill the questionnaire and 340 questionnaires were retrieved. The results of the study showed that the price was the most influential factor that influences the loyalty of the customer for the benefit of Sameh Mall.
Highlights
1.1 Statement of the ProblemRecently, all of the markets, malls, stores and hyper markets are following procedures that give them the chance to attract more customers and gain more profit
The current study aims at understanding the influence of the internal dimensions of the store on the customer loyalty between Sameh mall and Khalid mall
This study is planning to present some suggestions for the sake of improving the internal dimensions of the stores in order to increase the loyalty of the customers, in addition to that, the current study presents some recommendations for future studies in the field of retail and food trading sector
Summary
All of the markets, malls, stores and hyper markets are following procedures that give them the chance to attract more customers and gain more profit. They began taking cautions and extra attention towards the aspects that may push the customer towards going into the mall and purchase items. Following quite a while of quick development, add up to retail deals started to moderate in the mid-1980s. Index retailers decreased yearly store deals at a rate of 10% (Moye, 2011). Hussaeini & Jayashree (2014) stated that some of the aspects in the store including the music and the overall atmosphere influence the opinion, evaluation, and attitude of the customer towards the store
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
