Abstract

From the beginning of the 21st century to 2022, it is generally recognized that more and more entertainment agencies decided to introduce K-pop girl groups with strong and independent performing styles. With the search for Korean feminist movements, this review will concentrate on the image transformation of female idols from the first generation of K-pop to the third generation of K-pop through their performances and fan-related activities. Furthermore, pieces of evidence used mainly by this review are collected from previous research, Spotify and YouTube. By analyzing several samples, it can be concluded that there are association correlations and interactional relationships between the development of Korean feminism and the image transformation of K-pop female idols.

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