Abstract

We examine technology adoption by integrating it with technological evolution. We trace the technology evolution S-curve, which represents changes in the key components over time, and the emergence of dominant designs, which represents changes in the architecture over time. We highlight the importance of differentiating three aspects of dominant design: component, internal and external. Our study on digital cameras in the US market indicates that the emergence of both internal and external dominant designs has a positive and significant impact on new camera sales. Our analyses are based on quarterly key-performance-data of digital cameras shipped from 1996 to 2005.

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