Abstract
This research delves into the dynamics of intricate Business Intelligence (BI) deployments in Indonesian startups, emphasizing the interplay of organizational performance, analytical maturity, and strategic planning. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was utilized in the study, which had 187 individuals from several industries, to examine the linkages and extract significant findings. The results showed three strong positive relationships: organizational performance is positively impacted by strategic planning, analytic maturity has a considerable impact on organizational performance, and strategic planning influences analytic maturity. Large impact sizes and statistical robustness characterize these practically meaningful associations. This study adds to our understanding of BI adoption in the particular setting of startups by highlighting the crucial roles that mature analytics and strategic planning play in fostering organizational success.
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