Abstract
The purpose of this study is to investigate the effect of strategic orientation on new product development focusing on mediating role of manufacturing innovation, knowledge management and organisational capabilities using path analysis. For this purpose, 138 ceramic tile experts participated in the study. They responded to strategic orientation, manufacturing innovation, knowledge management, organisational capabilities and new product development inventories. Path analysis showed that strategic orientation had a positive significant effect on knowledge management, organisational capabilities and manufacturing innovation. Knowledge management had a positive significant effect on organisational capabilities, new product development and manufacturing innovation. Organisational capabilities and manufacturing innovation had a positive significant effect on new product development. Strategic orientation had a positive significant effect on new product development through knowledge management, organisational capabilities and manufacturing innovation. Overall, findings emphasised the role of strategic orientation, manufacturing innovation, knowledge management and organisational capabilities on new product development.
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