Abstract
This study has the following objectives: Specifically, this researcher aims to prove and analyze whether:Strategic Environment, Public Trust, and Entrepreneurial Orientation influenced on Competitive Advantage and Company Performance. The population is batik SMEs belonging to the Tuban batik center totaling 84 SMEs batik and samples using the snowball sampling method and the number of samples are 84. To retrieve data using the questionnaire method and data analysis using path analysis. The results showed the following findings: 1. The strategic environment has a significant effect on competitive advantage 2. Public trust has a significant effect on the competitive 3. Entrepreneurial orientation has a significant effect on the competitive advantage 4. Strategic environment, public trust, and entrepreneurial orientation simultaneously have a significant positive effect on competitive advantage, 5. The strategic environment has a significant effect on the performance of batik companies, 6. Public trust has a significant effect on the performance of batik companies,7. Entrepreneurial orientation has a significant effect on the performance of batik companies, 8. Competitive advantage has no significant effect on the performance of batik companies, 9. The strategic environment, public trust, and entrepreneurial orientation and excellence simultaneously have a significant effect on the performance.
Highlights
The existence of a company is very much determined by many factors, both internal and external factors
The influence of public trust on competitive advantage From the results shown in the coefficient table, it can be seen that the result value of beta for the public trust variable is 0.305 and the tcount is 2.456 with a sig of 0.019, because sig
The influence of entrepreneurial orientation on competitive advantage From the results shown in the coefficient table, it can be seen that the result value of beta for the organizational commitment variable is -0.519 and the tcount is -4.158 with a sig of 0.000, because sig
Summary
The existence of a company is very much determined by many factors, both internal and external factors. All of them will provide an impact as well as a tough challenge for the company to develop In this day and age where the flow of information that is very obtained without borders (borderless) will make the market more competitive. This is one of the impacts currently facing the business world or companies in Indonesia in the context of the beginning of the Global era. The Global Era as it is generally understood is an era in which ASEAN countries will no longer have obstacles in economic relations. The Global Era was chosen by ASEAN countries to increase the economic
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