Abstract
The influence of store attitudes and other nonstore shopping patterns on patronage of television shopping programs
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https://doi.org/10.1002/(sici)1522-7138(199722)11:3<14::aid-dir4>3.0.co;2-
Copy DOIJournal: Journal of Direct Marketing | Publication Date: Jan 1, 1997 |
Citations: 24 |
The influence of store attitudes and other nonstore shopping patterns on patronage of television shopping programs
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