THE INFLUENCE OF SOCIAL NETWORKS ON THE CHOICE OF FACE SURGERY IN PATIENTS UNDERGOING SURGERY AT HOSPITAL PARANAENSE DE OTORHINOLARYNGOLOGY

Abstract

Introduction: Social Networks Are An Integral Part Of Contemporary Society, Influencing The Way Interpersonal Relationships And The Doctor-patient Relationship Occur, Showing A Possible Influence Of These Means On Decision-making For Surgical Procedures. Objectives: To Identify The Influence Of Social Networks And Other Factors Such As Self-perception And Functional Changes, In The Intention To Undergo Facial Surgeries. Material And Methods: Prospective Study Carried Out From July To September 2022 In Patients Undergoing Facial Surgery At The Ipo Hospital Who Were Evaluated Using A Questionnaire. Including Age, Gender, Factors That Helped In The Decision For Such Procedure, Related Factors The Search For Information About The Professional And Personal Preferences In Relation To This Type Of Content. Results: Among The 49 Patients Included In The Study, 43 Were Female And 6 Were Male, With A Mean Age Of 37 Years. Of These, 39 Underwent Rhinoplasty. Self-perception Was Evaluated As A Determining Factor For The Decision To Perform The Procedure (79.6%). Patients Aged ≤ 30 Years Are Significantly Different Regarding The Use Of Instagram (use More), Facebook (use Less). Conclusion: Social Networks Are Important Tools In The Decision To Undergo Facial Surgeries, But Self-perception Was The Determining Factor. The Instagram Platform Was The Network Most Sought After By Patients When Seeking Information About Their Surgeons. The Media Format Preferred By Patients Is Short Duration (up To 1 Minute).